Coordinated Twitch Growth programs to accelerate Emerging Segments expansion (e.g. Sports, Finance, Music, Pop Culture) in Italy and France, launching initiatives like the Sports Accelerator and Accelerator Plus (+30% YoY Hours Watched), analyzing ~$XXXk acquisition opportunities, onboarding and 1:1 supporting 100+ UGC creators.
Supported creator-centric features/tools rollouts (e.g. Stream Together - formerly Guest Star).
Led cross-platform user-acquisition experimental projects.

Part of Brand Implementation & Insights team, led global cross-functional collaboration (Legal, Design, Marketing, Merchandising, Product Dev) to execute brand positioning and product marketing for Amazon Basics/Essentials across a 4,500+ product portfolio. Designed and implemented Generative AI workflows through Amazon Bedrock and Adobe Firefly to automate large portions of copywriting and digital asset production, cutting manual effort by 280+ working hours and delivering ~88% time improvement.

Building and operating a music events brand end-to-end: Positioning, Creative Direction, Partnerships, Operations, and Community at www.miroirevents.com